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my projects
Stip AI
Brand Strategist & CMO
2019 - Present
When I joined Stip AI, a tech startup with a vision to disrupt the customer service industry using AI, the challenge was clear: create a brand that stands out in a competitive, rapidly evolving tech landscape, while building a globally recognized identity. From day one, I led the brand’s creation and development, establishing its voice, visual identity, and market position from scratch.
Over the years, I worked closely with the leadership team to design and execute a growth-focused marketing strategy that positioned Stip AI for international success. I was responsible for content creation, brand communications, and driving campaigns that engaged customers, partners, and stakeholders across the globe. Together, we didn’t just grow the brand; we transformed Stip AI into a trusted name in AI and customer service.
Key highlights
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Brand creation & growth: I built Stip AI’s brand identity from the ground up, designing a cohesive and compelling narrative that resonated with both Italian and global audiences, positioning the startup as a leader in AI for customer service.
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Successful exit: I played a pivotal role in Stip AI’s successful acquisition by Call2Net in 2025. My strategic marketing and brand positioning were instrumental in making the company attractive to investors, directly contributing to its valuation and successful exit.
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International expansion: Led Stip AI’s growth in Italy while participating in the prestigious Berkeley Skydeck acceleration program in Silicon Valley. This experience allowed us to forge valuable connections with industry leaders and expand our global network, strengthening the brand’s visibility in the international AI community.
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Team leadership: Built and managed a flexible, freelance team of 4 experts in UX/UI design, content creation, social media, and campaigns. Together, we executed high-impact strategies that drove measurable results.
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Impactful campaigns: Through data-driven campaigns, I increased lead generation by 40% year-over-year and grew social media (especially LinkedIn) interactions by 200%, solidifying Stip AI’s position in the AI space and accelerating customer acquisition.
For more insight into the journey, you can read the article Introducing the New Stip AI and learn more about the exit to Call2Net.
Givenchy Fragrance Launch
Advertising & Event Strategy Specialist
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CNP Partners – French Embassy Event
Event & PR Coordination
For the grand opening of CNP Partners' new Spanish headquarters at the French Embassy in Madrid, I played a key role in organizing the event, ensuring that this milestone was celebrated in an elegant and impactful manner. I was responsible for coordinating the communication strategy, promoting the event, and securing media coverage to strengthen CNP Partners’ image in Spain. My focus was on creating a seamless experience for attendees while positioning CNP Partners as a trusted and influential player in the market.
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Key Highlights
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High-profile event: Coordinated logistics for a prestigious event at the French Embassy, ensuring a seamless and memorable experience for guests.
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Media coverage: Drove effective PR strategies that garnered media attention, raising CNP Partners' visibility and credibility in Spain.
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Stakeholder engagement: Built and nurtured relationships with key industry leaders and guests, further solidifying CNP Partners' position in the Spanish market.
Find out more about the event at El Baúl de las Piqué website.
Río Babel Festival – Madrid
Event Coordination & Sponsorship Liaison
I had the opportunity to contribute to the first edition of the Río Babel Festival, a vibrant celebration of Latin American and Spanish music at IFEMA - Feria de Madrid. Working alongside El Baúl de las Piqué, I was involved in various aspects of organizing the event. I coordinated with the venue to ensure smooth logistics and worked closely with artist managers to facilitate seamless performances.
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A key part of my role was securing sponsorships and building strategic partnerships that helped expand the festival’s reach and resources, ensuring its success and sustainability. The 2017 lineup included renowned artists like Residente, Estopa, Los Fabulosos Cadillacs, Goran Bregović, La Pegatina, among many others.
Key Highlights
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Event coordination: Managed logistics, ensuring smooth execution and timely performances during the festival.
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Sponsorship & partnerships: Secured valuable sponsorships and collaborations that enhanced the festival’s visibility and expanded its resources.
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Brand exposure: Contributed to the festival’s growth, positioning it as a major cultural event in Madrid and expanding its audience reach.
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For more details, you can visit the official festival website.
Vexuvo (Sustainability Brand for Photovoltaic Energy)
Brand Strategist for a Sustainability Brand for Photovoltaic Energy
At Vexuvo, I had the opportunity to shape the brand of a sustainability-driven company in the renewable energy space. I was responsible for developing its entire brand identity - from naming to logo design and website - while creating a market positioning strategy that helped Vexuvo stand out in a growing and competitive industry.
Key Highlights
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Brand identity development: Crafted a distinctive and credible brand identity for Vexuvo, aligning it with the values of sustainability and innovation in the renewable energy sector. The brand’s visual language and messaging conveyed trust, transparency, and commitment to environmental progress.
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Website launch & online visibility: Successfully launched the brand’s website, creating a user-friendly platform that not only enhanced Vexuvo’s online presence but also established the brand as a reliable player in the renewable energy market. The website became a key asset in building customer trust and generating new business opportunities.
Phanes Life (Multi-disciplinary center in Rome)
Brand Strategist, Communications & Marketing Lead
For Phanes Life, a psychology, nutrition and wellness center in Rome, I developed and continue to oversee the brand strategy, communications, and marketing. I created a cohesive brand identity and implemented content strategies across all channels. I also drive both online and offline campaigns to raise awareness about mental health, wellness, and Phanes Life’s holistic approach to healthcare.
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Key Highlights
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Brand development: Built and refined the brand identity, positioning Phanes Life as a trusted center for holistic wellness.
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Campaigns: Executed data-driven marketing campaigns, driving a 35% increase in inquiries for services.
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Event management: Conceptualized and organized events like a theatre show to raise awareness about mental health and drive community engagement.
Campaign: Psychology Pop: words we use wrong every day
Objective: Increase brand visibility & raise awareness
This campaign focused on the misuse of the word "antisocial" and its impact on mental health perceptions.
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Results
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Views: 38,434
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Reach: 19,001
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Interactions: 1,168
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Profile Visits: 974
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New Followers: 192
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Cost per Visit: €0.08
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Budget: €32 for 6 days
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The campaign effectively raised awareness and engaged the audience with a modest budget, showcasing the power of strategic content and targeted advertising in driving results.
I am also involved in event management, having conceptualized and produced a theatre show at a theatre in Rome as part of our program. For this event, I handled everything from concept development to execution. I created the event structure, selected performances, and invited guest speakers to ensure an engaging experience. I also designed the branding, including the event name, logo, and promotional materials like flyers and social media visuals. Check more about the event here.
I secured sponsorships and managed partnerships to support the event financially. I also invited experts and influencers to contribute to the event’s success and visibility. Additionally, I organized a virtual component, enabling wider reach through live streaming.
On the day of the event, I managed logistics and ensured everything ran smoothly, following up post-event to maintain engagement.
Black Light Film (Independent Film Production Company in Rome)
Brand Strategist & Communication Lead
At Black Light Film I was tasked with bringing the company’s creative vision to life through a strong brand strategy. I was deeply involved in crafting communications that showcased the company’s unique voice and vision in the world of independent cinema. I developed campaigns that not only drove audience engagement but also positioned the company as an authority in the indie film world.
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Key Highlights
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Established a bold, clear brand identity for Black Light Film, allowing the company to carve out a niche in the competitive independent cinema space.
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Led marketing initiatives for film festivals and screenings that significantly increased media coverage and audience turnout.
Event: "Volti Nascosti" at Teatro degli Eroi, Rome
Raise awareness about Eating Disorders & promote Phanes Life
Exclusive Experiences Coordination in Rome
PR & Experience Curator
I coordinated Exclusive Experiences in Rome, curating high-end, personalized activities for clients seeking unforgettable experiences. By collaborating with luxury providers and building strategic partnerships, I ensured each experience met the highest standards of quality, offering a seamless and unforgettable journey for every guest.
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Key Highlights
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Tailored experiences: Designed and curated unique, high-end experiences that exceeded client expectations and elevated the brand’s luxury offering.
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Strategic partnerships: Built strong relationships with local partners to create exclusive experiences, expanding the brand’s network and reach.
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Brand positioning: Strengthened the brand’s reputation as a leader in luxury experiences in Rome.
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Totem Garden Bar
Co-owner, Branding & Communication Lead
I co-opened Totem Garden Bar in Rome, managing 50% of the business. I led the development of the brand identity, from the logo to the visual language, ensuring the bar’s communications aligned with its unique atmosphere. Beyond branding, I managed the bar’s day-to-day operations, staff, and marketing efforts. I also curated live events that connected the community with the brand.
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Key Highlights
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Brand creation & management: Developed the bar’s visual identity and communication strategy, reflecting its eclectic and inviting atmosphere.
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Event curation: Organized live events, including collaborations with Pom Pom Studio, bringing innovative and artistic experiences to our customers.
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Community engagement: Fostered a loyal community, positioning the bar as a key social space in Rome.
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Collaborations & partnerships: Worked with local artists, influencers, and partners to enhance brand visibility and create a memorable customer experience.
Mastercard Festival Selection in Madrid
In collaboration with Black Light Film
Communication Strategy
For the Mastercard Festival Selection, curated by Black Light Film, I led the communication strategy and executed a comprehensive PR campaign to increase the event’s visibility and media coverage. As part of the Black Light Film team, I worked closely with media outlets to promote the festival and solidify its position as a major event in the independent cinema scene. My role was crucial in enhancing Mastercard’s association with creativity, cultural initiatives, and the world of film.
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Key Highlights
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PR & Media relations: Drove media outreach that elevated the visibility of the Mastercard Film Selection and reinforced Black Light Film’s leadership in curating high-quality independent cinema events.
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Event promotion: Developed and executed a PR strategy that enhanced brand awareness and engagement, positioning Mastercard as a key supporter of the film industry.
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Strategic collaboration: Worked closely with Black Light Film’s team and stakeholders to ensure the event was seamlessly executed and aligned with both Mastercard’s and the festival’s objectives.
Kings & Queens – Leon Hendrickx Photography Project
Location Assistant & Event Planner
I collaborated with Dutch photographer Léon Hendrickx and Barbara Fráguas on the “Kings & Queens” project in Madrid. This internationally recognized series explores the duality of identity by capturing intimate portraits of drag queens alongside their male counterparts. The project challenges traditional gender norms and examines themes of identity, love, and self-expression.
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My role involved coordinating with venue managers, assisting the artists during the shoot, and managing logistics to ensure everything ran smoothly. The project gained widespread attention, including features in major media outlets, such as CNN Style.
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Key Highlights
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Event & location coordination: Worked with luxury venues to ensure smooth logistics and professional photoshoot settings.
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Artist & creative support: Assisted the creative team and artists, contributing to the seamless execution of the shoot.
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Media coverage: The project received notable media coverage, including a feature in CNN Style, expanding its cultural impact.
Recent exhibition: The Kings & Queens series was exhibited at Madrid Orgullo during Pride celebrations, amplifying its message of inclusivity and self-expression.
For more about the project, visit the official website: Kings & Queens.
CNN article: Kings & Queens Drag Portraits.
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For more information on the project, visit the official website of Kings & Queens.
CNN article: Kings & Queens Drag Portraits.
CrossFit Prati
Brand Strategist & Digital Marketing Lead
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At CrossFit Prati, I was tasked with defining the gym’s brand and developing a digital marketing strategy that would attract new members and build a loyal community. I worked on all aspects of the brand, from refining its visual identity to executing digital campaigns.
Key Highlights
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Designed and implemented a digital marketing strategy that resulted in a 30% increase in new sign-ups in just the first 6 months.
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Optimized the website’s user experience, improving lead conversion rates by 25%.
Cineapp (Cinema Startup in Italy)
Marketing Consultant & Brand Strategist
Cineapp was a startup aiming to disrupt the cinema ticketing industry. My role was to help position the brand as the go-to platform for movie lovers across Italy. I developed the brand strategy and led content creation, creating campaigns that resonated with customers and strengthened brand loyalty.
Key Highlights
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Increased app downloads by 50% and boosted ticket purchases by 35% through targeted marketing campaigns.
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Designed and implemented a social media strategy that drove brand recognition and increased customer engagement.
Maxi-Cosi and Cake Supplies
Website Translation and SEO Optimization
Translator and SEO Specialist
I managed the complete translation and SEO optimization for the Maxi-Cosi website, adapting it from English to Italian and Spanish. This project went beyond simple translation; I ensured the content resonated with each language’s audience, optimizing keywords, metadata, and structure to boost search engine rankings. My focus was on enhancing the user experience and improving the website’s visibility across European markets.
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I handled the full translation and SEO optimization of CakeSupplies Europe’s website, transitioning content from Italian to English. In this role, I focused on not only delivering precise translations but also optimizing the content for search engines, driving improved visibility and user experience across various European regions.
Key Highlights
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Website localization: Translated and localized content for both Maxi-Cosi and CakeSupplies Europe, ensuring cultural and linguistic relevance for their target markets.
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SEO Optimization: Implemented effective SEO strategies, improving search engine visibility and driving organic traffic for both websites.
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Improved user experience: Enhanced the overall user experience by ensuring that the websites were not only accurate in translation but also aligned with local SEO best practices.
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Cross-language strategy: Focused on optimizing content for Italian, Spanish, and English-speaking audiences, ensuring better engagement and conversion rates.
